I n t er v i e w
Interview by Stefan Gritzbach from internet portal Balance & Dreams | Munich
Biggi Renner runs a well-known retail shop for natural cosmetics and scent aesthetics in Munich-Schwabing since the year 2000. About 25 years expert knowledge with essential oils make her scent design creations an unique experience.
S. G.: Mrs. Renner, your creations are beloved and appreciated. What attracts your customers, wherein is fascination due to?
B. R.: Well, that is absolutely different. Ones love exclusivity and uniqueness, others do not like "normal" made perfumes or not any more and want to get a fragrance creation that embodies individuality.
And others again appreciate additionally the aromatherapeutic approach resp. effect.
S. G.: To what extent a perfume assists the emanation of a person, what can a perfume perform? Where are its limits?
B. R.: A perfume of purely natural essential oils has impact on our psyche and soul. Emanation has similarly something to do with being able to smelling yourself good and living the own self-worth.
Unlike synthetic fragrances essential oils feature the capability affecting unconsciousness. Let us assume a quiet person wishes a fervent spirited perfume. Of course, I can make it,
but probably the person does not like it because of the fragrance and the emanation, as it is not in harmony with its bearer. Doubtless for aromatherapeutic purposes a fragrance can affect supportingly and sets impulses.
But it does not suffice at all creating an other personality.
S. G.: Please describe the proceeding of making a perfume. How do you find the right "character" for the respective customer?
B. R.: At the beginning there is the building of an individual fragrance profile in a playful way. I require some important informations from the customer, e.g. hair colour, personality and "visual" scent imaginations. These statement can be gained either
by a personal talk or by an especially developed evaluation form. On this basis with intuition and inspiration the image of fragrance takes shape, a possible consistence of fragrance composition starts to mature.
The properties of each essential oil I want to use are related to each other. Generally a perfume consists of a base-, heart- und headnote. The basenote contains the scents which adhere on the body longest
and characterize the deepness of perfume. The heartnote combines head- and basenote and provides likewise the core. The following proposition can be assigned: "Can the perfume always accompany me". However, the headnote is
the scent which is noticed by the sense of smell at first. To eventually accomplish a harmonious whole the single components must be adjusted together.
S. G.: Of how many scents a composition generally consist? Are they purly natural products you use?
B. R.: It is no rarity that a perfume consists of 30 different essential oils. I spent 100% natural products and at least 90% come from organic production.
S. G.: Which picture would you use to describe a perfume most tellingly?
B. R.: A perfume may be wear like a tailored embosomed cloth. Therefore I like to use in the face-to-face talk the expression "to attend for fitting".
S. G.: Since when are you enganged in perfume creations and how did you come to your vocation and passion?
B. R.: With perfume creations I deal since 1991. At that time a famous manufacturer of essential oils, Albrecht von Keyserlingk, approached to me, if I do not want to assume the promotion of his excellent essential oils to the wholesale.
In line with practice at Corsica I gained established skills in the field of cultivation, selection and distillation of plants. There I got to know some perfumers from Grasse in France, the worldfamous
center of fragrance making. They gave me inspiration to deal more intensively with creations of purely natural essential oils.
S. G.: Can you tell us whence sympathy resp. antipathy towards scents come from?
B. R.: The sense of smell is managed by the limbic system, however, the fragrance cognition devolves upon the subconscious. Fragrance images can be fixed here with which positive or negative memories are joined. Sympathies and
antipathies are appropriate for analyzing for therapeutic purposes and in aromatherapy this knowledge is also applied.
S. G.: Do you want to betray us how your personal motto is?
B. R.: Well, I exspected that question, because I like to ask it my customers too. I want to live every day that way, as if it is my last one and as possible not to leave unexplained things, always be open and mindful
for all things which come to me.
S. G.: How did the name "Création de Parfum" originate?
B. R.: Quite simply, the south of France is my second emotional home und the naming expresses my vocation in all clearness.
S. G.: Do you want to give our readers something to take with them?
B. R.: Yes. Dive into the wonderful world of the scents.
Mrs. Renner, thank you very much for taking time and we wish you furthermore all the best and good speed.